Getting A Web Site Upgrade & How To Go About It
There are many reasons why a website owner would want to get a website upgrade, just as there is many reasons why one who gets a site upgrade should be selective in the company that they choose to do a web site upgrade.
Before you go into alerting the current design company that you have been using that you are going to switch providers or enable another company to service your site, be sure that you have control over your domain name before taking any other action. In fact, if at any time that you are unsure if your website is in your name and readily accessable through an open registrar system, you should take action to remidy that situation. Personally I enjoy using the registrar of godaddy as it is dependable and much more affordable than others of which I will not mention any names ( Networks Solutions... oops).
After getting control of your domain name, only then should you actively persue taking action to change hosting services or design providers ( In other words CYA ).
Reasons Getting a Web Site Upgrade
Many sites that are built by companies that do not specialize in search marketing tend to build sites with no regard to how the search engine will index and rank the pages.
Now if you have a dynamic website, meaning that it uses a database to store your information, even those that claim to be search engine friendly (meaning that there are no question marks in the url and the same content is not duplicated to the engine over and over again with different addresses), usually have some major pitfalls in the setup and url structure. These things are primary reasons why some sites cannot compete for good ranking in places like Google, Yahoo, and MSN.
Having your site built with Blog Scheduler makes it so much easier to get your site built with a strong foundation that will aid in your search ranking which will lower your costs of your online marketing costs. And along with the built in SEO Tools, you can check and correct where you may have gone wrong. This way, you can have more control over how well you are regarded in the engines instead of a blind shot in the dark.
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How to Upgrade Safely Without Losing PR
For any site that has been on the internet for a long enough period of time, their page values have already attributed some level of authority with the engines. By making a fresh site update without considering the implications of how that will effect your web site, you could be throwing away value that you have built up over an a long period of time.
There are ways to hold on to that value and utilize it for your new and fresh website update. Contact us and we will help you along with that procedure. |